Sound Activated, Interactive Cinema Advert
Cinema goers will literally have the chance to control the outcome of an advert by cheering at film screens from Friday (20th July) as the world’s first ever sound-activated, interactive cinema advert is to premiere at a select number of UK cinemas before the new Batman film ‘The Dark Knight Rises’.
Lynx, the brand famous for getting guys ahead in the mating game, will air the pioneering ad at five Odeon cinemas across London, Manchester, Liverpool and Scotland where they will show guys in a different range of scenarios ‘keeping up’ with a variety of girls to launch Lynx Sport Blast 2 in 1 Shower Gel & Shampoo, the latest addition to the Lynx Shower Gel range.
The audience are invited to pick which girl they find the ‘most demanding’ and cheer for the clip (and girl) they would like to see in full – whichever one receives the loudest response is then played in full before the main feature film begins.
The interactive ad will run for two weeks before the new Batman film and starts by showing a 30 second clip of how a guy keeps up with his ‘brainy’ girlfriend. Four subsequent five second films are then previewed, each demonstrating how guys ‘keep up’ with different types of girls, including high-maintenance, flirty, party and sporty.
This groundbreaking activity is using technology that listens live to the audience reaction. Within each auditorium an audio trigger is linked to a server, which gauges the level of interaction and feeds the results back to the screen in real time. The result is a new way of engaging the audience using new technology.
Kavi Tolani, Brand Manager for Lynx, said: “Lynx is always looking for new opportunities to engage with its audience in an innovative and creative way, particularly as the digital age is upon us. It’s really exciting to see Lynx getting involved in technology that is both the future of cinema and future of advertising. Hopefully the guys in the cinema will be able to learn something from clips that’s useful to them in the mating game too.”
Lynx Sport Blast 2 in 1 Shower Gel & Shampoo and the rest of the Lynx shower range are available nationwide. Visit www.facebook.com/lynxeffect for more information.
Here is the link to the video: https://rcpt.yousendit.com/1611211471/3631002d380aeccec1f51706cb1be878